PVDD Design Week Direction
[2024]

On the occasion of the Milano Design Week, we directed and designed the visual system for the Porta Venezia district in Milan. The project aimed to visually interpret the uniqueness of Porta Venezia through a composition that reflects the diversity and vitality of the place and its community. The client summarized this vision with seven keywords representing the essence of the neighborhood: Life, Future, Nature, Freedom, Diversity, Inclusion, Home. These words were transformed into a series of shapes that came together to create "spontaneous compositions".

w/ Chiara Diomei, Federico Tropea & Jaron Gasparotto