Premiumization Saikebon
[2023]
[2023]
Branding
prof P. Di Meglio
prof P. Di Meglio
This project was born from the idea of taking a market-leading product and changing its market segment while making it more of a carrier of values. This was accomplished by looking at the Saikebon brand and redesigning the packaging of noodles and yakisoba.
w/ Jaron Gasparotto
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